How Law Firms Can Use GPT and Generative AI for Marketing & Business Development

ChatGPT has taken the world by storm and shows no signs of slowing down. While it’s in no place to deliver the work of humans, it is a tool that has completely transformed how quickly we can scale marketing and business development efforts.

GPT and its many tools, like ChatGPT, can automate different business processes by helping reduce the manual effort and billable hours spent researching news, keeping tabs on your clients, and posting relevant content on social media to keep engaging with your clients.

It represents a tipping point for innovative businesses and leaders wishing to get ahead of the curve, taking advantage of the opportunities it has created to drive business results.

What are some use cases for GPT?

GPT, at its roots, is a machine learning model trained to use data from the internet to generate texts of any type– it requires concise inputs to generate high-level and sophisticated text.

It has incredible capabilities and can be used for a variety of different use cases; to explain this, we’ve compiled several helpful articles detailing some of the marketing and business development functions of the large language model:

The uses are endless, and the technology continues to be developed to suit the needs of different industries and professionals. Lawyers, Consultants, Writers, Marketers, and many other professionals can use GPT to automate processes and improve upon existing ones.

How Can GPT Help Law Firms?

If you haven’t incorporated GPT and generative AI into your marketing and BD efforts, it may be time to get started and reap the benefits of these tools in helping to grow your book of business, without needing all the manual effort. Here is a list of a few ways that generative AI can help:

Social Selling

Social selling is a coveted skill that allows lawyers, marketers, and business development professionals to focus in on prospects and clients through the use of social media. Here are a few of the perks that can come from upgrading your social selling:

  • Build a rapport with your network and leads
  • Make sales and land clients through social media
  • Increased brand visibility
  • Shorten the sales cycle

Clients, prospects, and followers want value and information relevant to them and their businesses. How can GPT help? It is capable of generating personalized content and call-to-actions that build relationships with your audience.  For example, Kaitongo uses GPT, generative AI, and advanced taxonomies to source and label news articles pertinent to your book of business. From there, we can use the right prompts and articles to generate valuable content that can be posted on LinkedIn and Twitter to engage your audience effectively.

Client Outreach

One of the biggest challenges many lawyers and client-facing professionals face is finding ways to engage with their clients and prospects in ways that promote meaningful conversations and foster stronger relationships. Client outreach is challenging; selling a client on your service takes time, effort, and consistency. And emphasis should be placed on giving your prospects a reason to listen and seek your advice.

However, it can be all for nothing if you aren't engaging them correctly. For example, many client-facing professionals make the mistake of asking for a prospect's time before they've delivered any value. Why should a prospect sacrifice their valuable time to speak with you? This is where GPT comes in handy.

Like social selling, GPT and generative AI can be used to source relevant content and articles that interest your clients and prospects while using the content to craft high-quality emails that provide value and start conversations. By delivering them value, you're building trust and credibility that creates the base for forming a strong and mutually beneficial relationship.

Thought Leadership

Thought leadership is an elusive goal of many industry professionals looking for a chance to demonstrate their expertise while influencing and inspiring others; being within the limelight of your industry as a thought leader comes with many perks, including the likely growth of your business and brand.

Becoming a thought leader takes competency, credibility, and consistency to reach the right audiences and gain their trust. Advancements in GPT and the correct use of AI can go a long way towards building your reputation and helping you to grow your image as a thought leader. With Kaitongo’s GPT-powered proprietary software, we can curate relevant content and generate insightful and thought-provoking posts for LinkedIn, Twitter, and other platforms to grow your audience and personal brand.

Get Started With Kaitongo Today

Kaitongo enables client-facing professionals to show up as consistent, credible, competent, and empathetic, 4-levers that can help you grow your book of business.

Our GPT-powered platform can be used to generate actionable intelligence and insights that can be used to prompt meaningful conversation, share relevant, topical content, strengthen relationships with your clients, enabling you to send the right message and at the right time.

March 31, 2023
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